About this course
Overview
The news cycle does not wait for a department to agree its position. This covers spokesperson skills, media handling and holding a message together under pressure, including what to do while the facts are still moving.
Government
Government Communications and Media Relations
Speaking for a department, handling the media, and holding a message together when the news cycle gives you no time at all to think.
What you will be able to do
Learning outcomes
- Act as a credible spokesperson
- Handle media questions and interviews
- Keep messaging consistent and on-point
- Communicate calmly under pressure
- Respond quickly without losing control of the message
What the course sets out to do
Course objectives
- Develop spokesperson capability
- Handle media interactions
- Maintain message discipline
- Manage communications under pressure
- Respond to fast-moving news cycles
Course content
Modules
01
The Communications Role
Government communications and the spokesperson's responsibilities.
02
Message Discipline
Building and holding to clear, consistent messages.
03
Media Handling
Managing interviews, questions, and media relationships.
04
Working at Speed
Responding when the news cycle gives no thinking time.
05
Crisis Communication
Communicating during pressure, controversy, and crisis.
06
Spokesperson Practice
Practising on-the-record and interview scenarios with feedback.
Who it is for
Target audience
Government spokespersons, communications officers, and media liaison staff.
Before you start
Prerequisites
A communications, spokesperson or public affairs role.
Ready to register?
Secure a seat for Government Communications and Media Relations, or ask us anything first.